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Colgate Launched Direct-to-Consumer Ecommerce Initiative with Focus on Personalization.
Build a consumer ecommerce personalization platform which is operationally self sufficient
Front-end customer builder developed on Salesforce Commerce Cloud UX allowed users to select among various designs and themes, incl. photo upload feature
Item shipped directly to consumer
Full suite of support services including IP review and QC, logistics, payments, customer care, etc.
Built social campaigns across multiple channels
Successful launch of Softsoap’s first DTC site
Since launch, majority of orders shipped from registered users
23% of orders were repeat purchases
Colgate team now able to gain greater insights of consumer shopping behavior
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