Gerber dives into Ecommerce with focus on custom bundles – Nestle’s first endeavor into Direct-to-Consumer.
Launch a DTC ecommerce site offering exclusive product bundles with subscription and robust promotion capabilities.
Offered curated custom bundles and premium unboxing experience with branded boxes.
Developed order subscrip;on tool with custom management interface.
Robust online marke;ng tools enabled simultaneous order and shipping promotions with bonus gif selection.
Developed ecommerce specific digital marketing plan leveraging paid social, paid search, retarge;ng, email and affiliate channels.
An assortment of 15 curated are offered exclusively on The Gerber Store.
The Gerber Store Auto-Delivery plan launched in late November with various features for subscription customizations and savings.
Customized and scalable promotion capabilities with user-friendly bonus product selection modal.