Gerber

Gerber dives into Ecommerce with focus on custom bundles – Nestle’s first endeavor into Direct-to-Consumer.

Objective

Launch a DTC ecommerce site offering exclusive product bundles with subscription and robust promotion capabilities.

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The Solution

• Offered curated custom bundles and premium unboxing experience with branded boxes.

• Developed order subscrip;on tool with custom management interface.
  Robust online marke;ng tools enabled simultaneous order and shipping promotions with bonus gif selection.

• Developed ecommerce specific digital marketing plan leveraging paid social, paid search, retarge;ng, email and affiliate channels.

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Results

• An assortment of 15 curated are offered exclusively on The Gerber Store.
   

• The Gerber Store Auto-Delivery plan launched in late November with various features for subscription customizations and savings.
   

• Customized and scalable promotion capabilities with user-friendly bonus product selection modal.

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