Gerber

Gerber dives into Ecommerce with focus on custom bundles – Nestle’s first endeavor into Direct-to-Consumer.
Objective

Launch a DTC ecommerce site offering exclusive product bundles with subscription and robust promotion capabilities.

 
The Solution

 

  • Offered curated custom bundles and premium unboxing experience with branded boxes.

  • Developed order subscrip;on tool with custom management interface.
    Robust online marke;ng tools enabled simultaneous order and shipping promotions with bonus gif selection.

  • Developed ecommerce specific digital marketing plan leveraging paid social, paid search, retarge;ng, email and affiliate channels.

Results

 

  • An assortment of 15 curated are offered exclusively on The Gerber Store.
     

  • The Gerber Store Auto-Delivery plan launched in late November with various features for subscription customizations and savings.
     

  • Customized and scalable promotion capabilities with user-friendly bonus product selection modal.

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