LAPG

The Solution:
Using Organic and Paid Strategies to Drive Traffic 

LA Police Gear is a California-based retail brand, established in 2001 by Los Angeles area police officers. Designed as a one-stop-shop for all things police, military, camping, survival, and miscellaneous carry gear. In 2019, LAPG chose Wpromote to manage their digital marketing and help them gain traction in the online space. After implementing various paid media tactics, we brought in our SEO team to help them identify long-term strategies to increase their organic rankings. The Wpromote SEO team also assisted with a site migration, resulting in a better user experience and overall site performance.

 

  • SEO and Content Marketing

Results:
Increased Site Traffic, Revenue and New Users

 

  • 95% Increase in Organic Traffic

  • 35% Increase in Overall Revenue (Post Launch)

  • 57% Increase in New Users  

"Our team started by conducting a full audit of their previous eCommerce marketing efforts. With a clean state after their website migration, our team wanted to drive immediate traffic to the site, while also laying the foundation for long term success. With this in mind, our team recommended using both organic and paid strategies to help the company bring in highly relevant traffic that would be ready to convert."


Todd Wilson 
VP of eCommerce, Gerber Childrenswear