Kate Somerville
Customer Engagement
Previous Situation:
Vast majority of visitors leaving site immediately; 70% home page bounce rate
Guidance improvements:
Responsive homepage redesign:
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Best sellers at the top
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More white space
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Special gold ribbon call outs for loyalty program
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Engaging animated gifs
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Social media with Olapic for additional shopping exposure
Result:
Home page bounce rate improved +20% (down to 57%); overall bounce rate +11% and continuing to improve
Magento 2
Social Media Promotion
Personalization
Loyalty Rewards Program
Conversion Optimization
Situation:
Conversion lagging industry average; stood at 1.7% vs. industry average of 2.5%+
Guidance improvements:
Guidance improvements:
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Tag-a-long "add to bag"
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One page checkout
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Add FREE Samples without leaving checkout funnel
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Email reminders to complete purchase
Result:
Conversion rate +54% year over year, currently 2.6% and continuing to improve
