Kate Somerville

Customer Engagement
Previous Situation: 

Vast majority of visitors leaving site immediately; 70% home page bounce rate

Guidance improvements: 

Responsive homepage redesign: 

  • Best sellers at the top

  • More white space

  • Special gold ribbon call outs for loyalty program 

  • Engaging animated gifs 

  • Social media with Olapic for additional shopping exposure

Result:  

Home page bounce rate improved +20% (down to 57%); overall bounce rate +11% and continuing to improve

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Magento 2

Social Media Promotion

Personalization

Loyalty Rewards Program

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Conversion Optimization

Situation: 

Conversion lagging industry average; stood at 1.7% vs. industry average of 2.5%+

Guidance improvements: 

Guidance improvements:

  • Tag-a-long "add to bag"

  • One page checkout

  • Add FREE Samples without leaving checkout funnel

  • Email reminders to complete purchase

Result:  

Conversion rate +54% year over year, currently 2.6% and continuing to improve

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