Using Organic and Paid Strategies to Drive Traffic
Wpromote teamed up with BarkBox, a leading dog toy subscription company, to help drive traffic to their online store, Barkshop.com, which sells all of the pet supplies featured in the monthly boxes. Our team worked with them on their technical SEO efforts, finding massive keyword cannibalization issues and on-page optimization to increase structural SEO. Visitor also helped the company refine their content marketing program through the creation of both onsite and offsite content.
SEO and Content Marketing
Increased SEO Performance and Site Traffic
39% Increase in Organic Traffic
96% Increase in Revenue
287% Increase in Top 5 Keywords
"Our team started by conducting a full audit of their previous eCommerce marketing efforts. With a clean state after their website migration, our team wanted to drive immediate traffic to the site, while also laying the foundation for long term success. With this in mind, our team recommended using both organic and paid strategies to help the company bring in highly relevant traffic that would be ready to convert."
VP of eCommerce, Gerber Childrenswear