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Blue Print

Hain Celestial & BluePrint Relaunches Direct-to-Consumer Ecommerce Initiative with Focus on Personalization.

Launch a highly customizable DTC ecommerce site able to scale with business growth while providing deep analytics and actionable insights.

The Solution


  • BrandShop and AOR partnered to update site design, UX and implement ecommerce best practices that were lacking in legacy platform.

  • Salesforce Commerce Cloud’s robust online marketing tools enabled custom content and personalized promotions delivering actionable insights.

  • Enable customers to schedule deliveries up to 30 days in advance with ease. Create seamless integrations with BluePrint’s internal inventory management, financial systems and 3PL.



  • Successful site relaunch with improved UX.

  • Personalized on-site experiences leading to greater engagement, conversion and sales.

  • Simplified delivery scheduling interface.

  • Successful integration and execution with third-party systems.

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