Blue Print
Hain Celestial & BluePrint Relaunches Direct-to-Consumer Ecommerce Initiative with Focus on Personalization.
Objective
Launch a highly customizable DTC ecommerce site able to scale with business growth while providing deep analytics and actionable insights.
The Solution
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BrandShop and AOR partnered to update site design, UX and implement ecommerce best practices that were lacking in legacy platform.
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Salesforce Commerce Cloud’s robust online marketing tools enabled custom content and personalized promotions delivering actionable insights.
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Enable customers to schedule deliveries up to 30 days in advance with ease. Create seamless integrations with BluePrint’s internal inventory management, financial systems and 3PL.
Results
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Successful site relaunch with improved UX.
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Personalized on-site experiences leading to greater engagement, conversion and sales.
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Simplified delivery scheduling interface.
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Successful integration and execution with third-party systems.
