Senseo BrandShop
SenseoStore.com Replatforms Direct-to-Consumer Ecommerce Site with Improved UX and Replenishment.
Objective
Replatform current DTC ecommerce site offering improved UX, subscription program and promotional capabilities.
The Solution
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Integrate with BrandShop’s updated end-to-en solution using Salesforce Commerce Cloud to power ecommerce.
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Leverage BrandShop’s reference application structure for UX best practices. Perform a design “lift and shift” by leveraging existing brand assets and imagery.
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Leverage robust online marketing tools for tailored promo7ons, coupons and experiences.
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Integrate OrderGroove subscription platform
Results
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A much improved site UX resulting in increased revenue and conversion rate.
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Mobile traffic to order conversion rate increased by 137.7%.
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More customized on-site experiences leading to greater engagement, conversion and sales.
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Robust subscription platform
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End-to-end technology, opera7ons and marketing support.
